Anna Dello Russo for H&M

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New H&M Accessories

For those of you who don’t know, Anna Dello Russo is the Editor in Chief of Japanese Vogue. She is best known for her outlandish style and her daring fashion choices. When you hear a storm of fluttering shutters go off during fashion week, it is either Dello Russo, or Beyonce Knowles. It is said that Anna changes her outfit nearly three times a day and often even more than that. So who better to sail the accessories sea for H&M than flamboyant Anna?

The collection is as wacky and blinged out as Anna is and comes from a place of authenticity. Dello Russo wears accessories that range from huge cherries attached to a headband, to oversized gold chains that would make Mr.T jealous. Her shoes are always the best and brightest money can buy and her sunglasses are way out of this world. With style this wacko it is no wonder the H&M accessories collection will have a pair of sunglasses with alligator eyebrows, an armband that is actually a gecko with a very blinged out tail, a Tiffany blue clutch,  more gold than Fort Knox, embellished minaudieres, and vertiginous heels.  The collection of statement jewelry will all Dello Russo signatures and is said to be hitting 140 H&M stores worldwide on Oct. 4.Anna Dello Russo video

When I heard that she was designing this collection I actually thought it was going to be more gaudy than Dame Edna but as it turns out… it’s only tackier than Traci Lords on a good day. I ctually might pick up a couple pieces for myself! I really like those sunnies! Whatever I would look handsome with gator brows!

“This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it,” Dello Russo said of the retailers decision to partner with her instead of a designer. “With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.”

First collections images on the next page, check them out!  — and watch her discuss her view on fashion — in the video on the last page.

Anna Dello Russo clutch

  • Anna Dello Russo with a purse, bracelets, and earrings from her new line.

Anna Dello Russo H&M Collection

  • Pieces from the Anna Dello Russo for H&M line.

Anna Dello Russo with Margareta van den Bosch

  • Anna Dello Russo with Margareta van den Bosch, creative adviser at H&M.

Anna Dello Russo at H&M Autumn 2012, Available Oct 4th