YSL gets a new Creative Director
The rumors have finally been confirmed! Hedi Slimane is returning to YSL as Cretive Director.
The return marks a fresh look to the line and one that has been deeply needed for quite some time. High ranking members in fashion’s hierarchy have been reportedly not overy impressed with Stefano Pilati’s work for the past few years which is why he is moving on. Or has been moved on by PPR’s Chief Francois-Henri Pinault.
Slimane was in charge of the YSL homme line from 1997 to 2000 where he moved to Dior Homme, but after a few years building up his photography career he is back at the fabulous french fashion house. What may surprise you is that Hedi will be in charge of every aspect of the women’s line this time around. The decision is quite risky because he has absolutely no experience designing for women!
With divine luck Slimane will take the reigns of this multi million dollar fashion house and make it sing again.
I am leary about the idea of having a designer with no experience, take over YSL’s women’s departments and basically go in blind. This poses the question: How much do designers actually design for the house they are working for? OR are they just amazing project managers and excellent TV personalities?
But if designers never took a leap of faith and branched out from what they are accustomed to designing (even if they are previously successful in a similar career) such as Chanel and her hats, Louis Vuitton and their luggage , and Hermes and their saddles, then none of these mega brands would be what they are today. Also as far as their teams go, there is no way one designer can create clothing for the hundreds of thousands of consumers that buy the product. So, as long as the designer can turn the wheel, they can drive the car.
In the News:
Stefano Pilati Leaves Yves Saint Laurent to Hedi Slimane
The Paris fall 2012 showing of Monday’s Yves Saint Laurent collection was met with a standing ovation from American Vogue editor and chief, Anna Wintour as designer Stefano Pilati waved to the audience one last time just off side of the runway. Also in the front row, cheering was actor Catherine Deneuve, one of the women that played muse to the fashion legend Saint Laurent.
After much speculation and rumours of pressure from the brass at YSL, Pilati will be handing over the reins as creative director to Hedi Slimane. Pilati took over for Tom Ford in 2004 and has since been credited by the fashion house for “rebuilding and repositioning” the brand, and its parent company, PPR, pointed to a “giant step” up in profit margins last year despite growing economic unrest.
Hedi Slimane, 43, return to fashion, and YSL has been met with great anticipation and baited breath, since his departure in 2007 after leaving Dior Homme. Slimane worked at YSL for three years between 1997 and 2000, and in that time gained a great deal of respect for truly bringing out the spirit of the label.
Amongst all the praise there is some apprehension, as this will be the first time the designer has tackled womens’ wear.
Paul Deneve, chief executive at YSL, was quoted praising Slimane’s “understanding of the spirit of Yves Saint Laurent” and continued by saying that he looked forward to “a promising new chapter in the story of the maison”. Francois-Henri Pinault, PPR chairman and CEO, said the “formidable potential” of YSL “will be successfully harnessed and revealed through the vision of Hedi Slimane”.
Slimane’s first collection under YSL will hit the runway in June, just in time for the Resort collections.
What are your thoughts on Silmane’s return to YSL?