For 2012 floral prints and other vibrant prints were popular in collections such as Dolce & Gabbana where they used large vegetables in all colors as the most important look of their line. When thinking of 2013 make your own print and have it used in a piece in your collection you will likely be surprised at it’s uniqueness and positive reactions from buyers and critics.
Animal prints are also huge for 2012 but they are also a good staple to use all year round every year if that is something your demographic would like. They are considered a classic among prints and can be placed on any piece of clothing imaginable. Some of the designers that used animal prints during 2012 were Ferragamo, DVF, Michael Kors, and Mary Katrantzou.
Black and white patterns were also big in 2012 and this will likely continue as seen on the Chanel Resort 2013 collection so far. This is another staple pattern or methodology that can be used on your collection regardless of season. Some designers who represented this trend were Chanel, Jean Paul Gaultier, and Balmain but it is almost certain that nearly all the collections had at least one outfit that was black and white, white and black, all black, or all white.
Short shorts were a big trend in Fall 2012 and are seen again in 2013 so they will move into Spring Summer 2013 as well. Asymmetrical hemlines are the last trend I will talk about in terms of silhouette because silhouettes are as fleeting as they are common. Guaranteed you can find any silhouette you look for in the hundreds of shows that are shown every season so pick your silhouettes as you would like to define your line by not by what is trending.
These points may seem obvious but designers forget them when they are neck deep in deadlines and putting out 8+ collections a year. The fact is a designer has the unique ability to turn their inspirations into wearable art but saleability is the key. Without finances there is no purpose for a designer.
Other methods are of course bolstering your brand and standing behind it, marketing your brains out, and investing in a great website with excellent SEO methods in place. Your website is the face of your business and introduces you to the rest of the world. Without a site you basically don’t exist. Also don’t forget about Social Media, the worlds largest free source of marketing. Lastly bloggers are your friend! They may host a review on their sites or help you out in other ways and all you have to do is ask.