Joseph Altuzarra Designs 7 Piece J. Crew Collection
Since winning the CFDA fashion fund, Joseph has been getting a lot of press, a lot of blog loving, a lot of hype and with hype comes expectation, and when this capsule collection was released… I was terribly disappointed. I believe that Joseph Altuzarra is a great designer, in fact I’ve grown to love his Ready-to-wear collection. However I can count on two hands the amount of times I drifted off to sleep looking at this collection… AND THERE ARE ONLY 7 PIECES!!
So after a Red Bull (sugarless of course) I took out my laptop and had to report on the trite capsule collection by Altuzarra. Without further ado I present to you why I don’t judge Joseph for his shortcomings with this collection starting with fabric:
I think there is a more humdrum fabric out there for sure; but that is by no means a compliment. I love stripes, they remind me of Gaultier (swooooon) BUT these pieces are close to the most tedious silhouettes I have ever seen… Oh a round collar neck on a long sleeved dress… and that hemline appears to be below the knee… wow okay, I was pretty sure the average client at J. Crew was in their 20’s not their 50’s. But the reason I feel that this was out of Altuzarra’s hands, is because they handed him the fabric and probably gave some sort of design guidelines like “Joseph, you can design whatever you like… whatever you can imagine… yeah, just make sure it has sleeves, a rounded neck, and that a girl wearing these pieces in a nunnery won’t get her knuckles wrapped… but whatever you like… we’ve also gone ahead and finished this for you, you know to save on time sooooooooo thanks for everything you’ve been great!” Then they pushed him out the back door.
Secondly the denim is awful. I know I already talked about the fabric but that jean fabric appears to be like a Wal-Mart special. And the cut… what the what? Why would this even be for sale in any store let alone J. Crew who usually has fun fashionable pieces? This is by far the worst piece in the collection, at least how it appears in the image here. Why would they put that dress on a bodice but not the skirt? I am totally confused. though the rumpled crotch of a skirt may be some fashionistas thinspos, I recommend filling that skirt out with some real woman curves!
Lastly the press release came out with this news today! so why on Earth is the collection being sold tomorrow online? Shouldn’t there be some sort of advertising campaign? If Altuzarra was designing for my company I would have mega campaigns on every street corner and occupy every ad impression from Tibet to San fran. But like I mentioned before, I guess a press release by J. Crew and him being talked about all over the interweb is enough for them.
At the end of the day, I want everyone to look at this collection, and if you love it GREAT! Buy it! But if you don’t and trust me we don’t have to compare notes on why, I ask that you don’t judge Joseph too harshly, take a look at his Ready-to-wear line first and then make up your mind. I’m telling you it’s like night and day.
For the Lovers
For those not convinced
Joseph Altuzarra’s Website