Short and sweet.
The Max Mara Resort 2012 collection was a bit of the old (70’s) and a bit of the new. With full sleeved shift dresses, flower printed flowing dresses and a single structured grey work dress, the looks were all resort all the time regardless of your purpose on said resort. Weather-wise, if your time on the resort was side-swiped by some cool weather, Max Mara is in your corner with tones in the darker shades and even a warm looking coat with leather trim and neck guard.
I personally LOVED the brown and white fitted zebra blouse. Looks divine on the model and the white pant that was paired with it was also a fresh splash of fun.
Though I expected more options for jackets as that is one of the strongest elements in the Max Mara collections their trench option with full collar hit the proverbial nail on the head. Easy to wear with any of the other pieces in the collection and a fashion savvy client could ruche the sleeve and add some bangles taking the look from relatively classic to spunky and youthful (a market Max Mara is reaching out to).
The piece that Max Mara would like me to endorse is the black dress. I think it’s suede on top with a side zip and leather skirt. I know it would work on a lot of frames but I really don’t think it’s all that flattering with its slight bell cut bottom and straight body. I predict this will be the only piece that will be marked down, and that’s something Fashion Director Laura Lusuardi should be proud of!
For a collection that is designed with a somewhat older clientele in mind I think it will do just fine in stores and it is a definite win in my books, mostly because of the Resort season classification as very few designers are even attempting resort after the recession. Not saying that is over either. but… Here’s hoping!