Milan Fashion Week Day 2
Milan was on fire today as Prada, Emporio Armani, and Max Mara ripped down the runways in a flurry of warm tones and and cute prints. Prada seemingly produced this collection in a factory staffed with elves. The pieces all had cutesy little flowers on them or fun little prints. Heck at times the fur jackets were even dyed in a particular pattern so the white fur had red flowers throughout. Fun? Yes but would you buy a white 15,000+ fur coat with red flowers on it? That is a perfect exampe of a piece that will be produced for a diffusion line later in the year but will be white faux fur and will sell for $100. The same concept was later seen in the form of a stole. It looked great, but the idea of dropping that kind of money on such a noticeably obvious piece seems frivolous. Then again… perhaps that’s the point?
Anyway the Emporio Armani and Max Mara collection seemed to be cut from the same cloth, literally. The pieces were all this sandy colored shade of warm brown that was cut into wrap dresses and leather jackets at Emporio Armani, and then slouchy suits and leather dresses over at Max Mara. Though the color palatte was similar the overall feel of the two collections was quite different. Armani chose to incorporate a great deal of shimmering materials to the collection making it a bit more eye-catching where as Max Mara dove into a more relaxed way of life and invested in soft suiting and unstructured dresses.
There was one thing that tied all these collections together and that was the use of skirts that were covered by an elongated jacket or top. In the case of Prada and Emporio Armani the skirts were short (as in mid thigh short) whereas Max Mara opted for a longer hemline that ended just below the knee.
Other shows in Milan today were the Piazza Sempione show and Ports 1961.