May-Britt Moser Kicks Some Nobel Ass
I don’t think we’ve ever done something like this… when Fashion meets Science? And I’m not referring to anything so pedestrian as a conference, I’m talking about the scientific Oscars, or Olympics – though they hold (as they should) a much more venerable position for pushing the boundaries of human understanding.
Back in early December (the 10th actually) May-Britt Moser became a Nobel laureate for her work in neural medicine. Specifically for her discovery of Grid Cells – more on that later. As she took to the stage, you couldn’t help but applaud her taste and sense of humor. The gown, which depicted her discovery was possibly the most subtle way to bellow “This!“… How fun and quirky is that?!? No tired pant suite, or bland gown for this distinguished women of science.
The gown itself, a light navy silk made an ideal background of the grid. Sequins and beads used for the dendrites and cell body of the neurons. The asymmetrical neckline was a nice touch to balance and emphasis the pattern.
The dress and mad bead-work were the creation of Matthew Hubble, a designer I knew nothing about until I looked him up (thanks Google). It’s actually kind of sweet, the line is run by Matthew Hubble, a Civil Engineer and his wife Maria, a stylist in London. Turns out Matthew had a flare for designing gowns for his wife and decided to take some classes at Central St Martins… fast forward a couple years and poof! Their pieces are inspired by the wonderful world of science, which obviously fits the bill in this case.
In short here’s what they’re all about, in their own words:
…our passion for making our clients feel wonderful there is written in our DNA a love for Science and Engineering. Everything we do comes from these subjects. The goal of the company is not only to produce beautiful clothes but also to promote the value of Science and Engineering to society, which in turn will inspire future generations to follow the path to being at the forefront of all human knowledge and therefore make the world a better place! – matthewhubble.com
I’ve heard of worse reasons to start a line. *Snaps* for the Hubble gang. And you do have to give them props – they’ve succeeded, at least in part in their mission. They successfully created a fine garment that encapsulates an awesome discovery and inspired yours truly to learn about these tiny little cells in our brains.
And for the sake of rounding out this post and saving (those of you that are interested) a few clicks and a search, here’s what you need know about Grid Cells:
Moser won the Nobel Prize for her work on the spatial reasoning capacity of the human brain. She, along with her husband Edvard Moser and colleague John O’Keefe, with whom she share the prize, identified the grid cells that make up the brain’s positioning system, which they link to an “inner GPS” that allows humans to orient themselves in space, and therefore to navigate their way through the world. Cool, right? You can learn more from the NY Times and Life of Science. Oh and you can check out the whole thing from designers perceptive here.
Photo credit: Matthew Hubble