Rachel Zoe’s Line Dropped From Selfridges
The fact is, sales speak for themselves and when a line does poorly it is dropped from the assortment. Rachel Zoe’s line has recently been dropped from Selfridges on the assumption that the line is performing poorly. Allegedly the Rachel Zoe line will not be picked up again. Will this be the start of the dissolution of the celebrity stylists brand?
Though the line has been quoted as making people “Die” (in a good way) it obviously hasn’t been embraced by everyone. Many times a line looks great on the runway and in look books but it doesn’t translate well on the sales floor. When a garment has no hanger appeal, it won’t attract the likes on an interested buyer even if it would have looked dynamite on them and that is perhaps one reason the line has been failing.
It will be interesting to see what happens moving forward, if the line will thrive in other markets or if it will bomb altogether. Unfortunately being a stylist first and a designer second doesn’t really translate well into a collection. That being said, I’m sure some stylists/designers have a great time with both but if you only understand a garment from the outside, then you lack the knowledge necessary to create clothing that is built from the inside out. Skething a collection with the creative process in mind allows you to have a finished product that wears well, in made well, and looks good. The phrase “You can’t judge a book by it’s cover” holds true in the fashion community as well. Clothing that looks great can sometimes lack the right amount of technical workmanship that sets high end labels apart from others.
Jennifer Wheeler is Nordstrom’s vice-president of designer apparel and has said at the Rachel Zoe launch that “It’s great when you have a name, but if you don’t have the goods — if the collection wasn’t good — it wouldn’t work.” Perhaps she was onto something because for the first time, it seems like things may not be as good as anticipated.
d by all the people who come across it.