Rainbow Ray-Ban Ad campaign is awesome!
The 75th anniversary celebration of Ray-Ban is all about flaunting diversity and as such they have named their ad campaign Never Hide. One of the first advertisements released shows two men from the 30’s or 40’s holding hands while walking down a busy street. They are of course getting looks from some of their fellow pedestrians but they march on well dressed and proudly together.
Marcel, an advertising agency out of Paris reportedly produced the ads as an ode to “people from various eras who have flouted conventions in plain sight.” Some of the other scenes depict a couple making out in public while a riot is in full swing around them… how nice, but like Florence always says:
“A kiss with a fist is better than none.”
And on the note of quotes Ray-Ban released this in a press release from 2007 check it out:
“In its every form, the Ray-Ban campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, which is the most precious thing we have, because the most fashionable thing to be is yourself,”
Also I just wanted to say that I think it is really cool of Ray-Ban to have a gay couple holding hands in their ad. I know soon I won’t be writing posts on this topic because there will be no point (unless to point out the great product their wearing of course). Soon a couple holding hands, regardless of sexual orientation will not make headlines.
Happy 75th Anniversary Ray-Ban!