Ashley Olsen and Mary-Kate Olsen, the actresses who have, in recent years, absolutely dominated the fashion industry, keep their stride and make their next move and it is an exciting one.
It was announced earlier this week that the powerhouse twins, who keep the company of some of the biggest names in fashion from Anna Wintour to Stefano Pilati, are launching a new e-commerce style website that isn’t just your average virtual shopping trip.
The new fashion online outlet, Stylemint.com, will be an interactive shopping experience with the Olsen’s’ themselves. Members of the Stylemint.com community will be able to receive personalized styling advice from the Olsen’s based on the products from their labels. An added unique feature of the website is that it will allow an almost direct dialogue for the girls and their consumers. Mary-Kate Olsen made this statement to WWD regarding the new venture:
- With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers.
Stylemint.com will launch in July and is sure to be a fabulous addition to the Olsen Empire. I am beginning to wonder if there isn’t anything these two can’t do.
I for one will be a Stylemint.com member, what about you?