Runway is completely real, besides the fake hair, fake tans, and fake makeup etc. But the models are all actually that height and weight, walk (/and occasionally fall on) the runways, and are not airbrushed at all afterward. What you see is what you get. This is also why there is a difference in commercial models and runway models, and why runway models are WAY more coveted.
It is even worse in advertising commercials or magazine ads when the model is batting lashes that are so long they cannot be placed in the category of lashes but rather tarantula legs. Lashes so long they actually cause tornados. FAKE!
Alright so what is the UK government doing about this? They are the first country to stand up against faux ads that actually touch up the product area. For example: when selling lashes, companies must prove that the lashes weren’t touched up in Photoshop or fake altogether. Same goes for nail commercials, the nails must always be real and not touched up before or after the photo-shoot.
I think it’s fantastic and will help to stop young people from being bombarded by false ads making them want to be something unrealistic. I’m all for dreaming and achieving what is unattainable, however, not when it comes to body image.
Keep it real!