Will London get the First Victoria Beckham Store?
From her lips to the world Victoria Beckham is opening her first ever retail store and it will likely be in London. The location has yet to be announced but Beckham has said to CNN “That’s what I’m working on at the moment,” “[The store] will probably be in London.” With news this exciting it is fair to say the fashion community is a buzz but what will the rest of the world do?
Victoria Beckham went on to talk about her new online enterprise and says her products can be purchased all over the world via her new e-commerce solution that will launch when her store opens. Taking her brand to global heights and allowing her products to grace millions of interested shoppers is just the beginning as Beckham has also said (in a separate interview with CNN) that her goals are to take the line to Asia and expand East. Her experience with Joyce and Lane Crawford (Retailer from Asia) help her to break into the market and expand her territory.
Beckham says she wants to “build the business at a steady pace, [she doesn’t] want to rush” and that is what will get her to the top and stay there. Far too many brands try to run before they can crawl and end up watered down and missing the mark all while losing their fan base. So the slow and steady seems a smart decision. Her Fall 2012 line will be hitting stores in September and hopefully that will be when her store opens to the public. An e-commerce solution would be great to launch with the slim fitting olive and poppy colored dresses and jackets from her Fall collection. The site will hopefully be as clean and sleek as her silhouettes with that little bit of posh thrown in for good measure.