2(X)IST Underwear Fashion Show 2013
Recently 2(X)IST launched its men’s 2013 collection in New York which featured hot male models walking the runways in less then what you’d normally see them in at a fashion event. 2(X)IST is known for their cutting-edge fashion, contoured shape, and superior comfort. It’s also known to be hot as hell! Founded in 1991 it has grown to become one of the leading underwear brands and is sold at retailers around the world.
Sex sells and there’s no being shy when it comes to this brand. The models selected for the show are all infinitely more muscular than typical runway models and the modelling scouts used to find the right men for the show we’re looking at different assets than your average high fashion runway show.
The thing I really like about 2(X)IST is their use of technology and new materials and fabrics that make their product a lot more comfortable than your typical underwear brand. They tend to make briefs, boxer briefs, even jockstraps and thongs in a more comfortable fashion. They also do much more than just underwear including lounge wear socks, swim shorts, and recently for 2013 have included watches as well. With the addition of the timepieces 2(X)IST is making waves in the fashion industry and will soon be a brand that will no doubt move into street fashion including denim, street wear, and possibly outerwear… with lift and support no doubt.
Other competing brands such as Andrew Christian and N2N have already started branching out in their markets and have included clothing and even accessories like cuff links and jewellery.
There’s no doubting that New York’s favorite underwear brand is 2(X)IST and if you’re in New York next year around October, make sure to check out their fashion show for 2014 because it’s going to be packed with celebrities and is almost the male equivalent of the Victoria’s Secret fashion show. Also to all the women out there if you haven’t purchased a gift for your man yet you can definitely get a pair of 2(X)IST underwear for him. Trust me… you’ll love it as much as he does.
Watch the video of the show here where host Jenny McCarthy poses with models and has a great time with Creative Director Jason Scarlatti.
Also look for Aviva Drescher from The Real Housewives of NYC.