The Mercedes Benz Fashion Week in Berlin for spring 2012 had some heavy hitters in the fashion world as well as some over the top performances.
A couple of the shows that were absolutely stunning were the Michalsky show and the Iris Van Herpen show. Both designers are very theatrical and both exceedingly talented in their craft. Iris Van Herpen was especially busy this year as she showed this same collection in Amsterdam, then in Paris for the Haute Couture shows and then in Berlin for the Mercedes Benz Fashion Week. The clothing (if you have not seen before) is wild with creative energy and each piece has a life of its own. Some of the pieces are made of hard plastic while others are from outstretched feathers that bob up and down as the model walks in this piece. The whole show was well received and the collection, though not as salable as most, has catapulted the Iris Van Herpen name to the forefront of magazines, online fashion publications and bloggers everywhere.
On the other side of things wee have Michael Michalsky the designer who has just exploded and is taking us all on a ride with his laser shows and pyrotechnics. Though the clothing was definitely something to be seen the opening act was also a spectacle. The separation of the two was a great idea because the clothing would otherwise be up-staged and would seem like too much of a distraction.
A new wave of fashion shows are gaining momentum in Berlin and around the globe in the style of presentation. A runway is too quick, too insensitive, and too commercial. The new way to display is in the form of a presentation where the models are positioned in a certain place and then moved strategically so the audience can take in the details, personalize the experience, and at times, even interact with the models and the collection.
Don’t shoot the Messengers was one of those shows where the models were placed on a large center stage and rotated so the onlookers could really see the leather detailing and fitted shift dresses. Hannes Kettritz was another who placed the male models on tiles in a garden so onlookers could view and interact with the models. Stephanel was yet another who incorporated mannequins to display his work. The pieces obviously lacked life but the clothing was then able to be touched and examined more closely which would then lead to more detailed reviews and potentially more sales.
For Day 3 of Berlin Fashion Week I have to say my favorite was the Iris Van Herpen show only because the pieces are so very theatrical and a look into a possible future of fashion.