Diet Coke is About to Get Gaultier Makeover.
From champagne and makeup collaborations to diet soda? Yep. I can’t help of think of a Coke can in the shape of a nude male form with red and chrome strips.
In the past Gaultier has collaborated with Piper-Heidsieck in funk’in up their champagne packaging but today marked the beginning of a new segue for the L’enfant terrible. I think it is about time Gaultier did something will such mass market appeal, the man’s genius (what can I say, I’m a fan).
The french fashion icon will be taking over the position of European Creative Director for diet Cokes and is making a few appearances in a series of commercials/short films. This is not the first time he’s worked on film, lest we forget the magnificence of the Fifth Element.
Check out the first instalment of three where he plays the consular to fashion challenged puppet (and a number of other roles):
The Serial Designer rocks out
Yah, so they are wacky, but so is Gaultier, so Let Your Freak Flag Fly!
The Serial Designer stars in a romance
And last but not least:
The Serial Designer thrills
Ok, so that happened. Besides producing and staring in the videos, Gaultier will be overseas online marketing content and retail/kiosk design concepts for the year as well as designing new limited-edition bottles and cans . The first peak at the bottels will be unvaled next month across Europe (not to worry we’ll pics up that day). If its anything like the champagne bottles he did in black lurex, fishnet and Swarovski crystals, I’m buying a case, and since I don’t drink soda, it will always look pretty in the fridge.
When asked about his can creations, he said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them,”
“The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp — making it something special you want to touch.”
Sounds fun. It will be interesting to compare his work against his peers that have done similar projects like: Karl Lagerfeld, Roberto Cavalli and Nathalie Rykiel and last month Diane von Furstenberg with her bottles adorned with her signature prints in red and black.
From Fashion Collections News:
Jean Paul Gaultier Designs Diet Coke Bottles
Jean Paul Gaultier has flexed another muscle in his position of Creative Director at Diet Coke and has designed a limited edition Jean Paul Gaultier Diet Coke bottle! The tragic this is that the bottle s will only be released in Europe, the great thing is they are strongly influenced by his hugely successful JPG perfume bottles which have a male and female bust dressed in the seasons clothing when limited edition fragrances come along, the same goes for these diet coke bottles.Though the actual shape of the beverage containers hasn’t changed much from their original silhouettes, the packaging certainly has. One dons last seasons haute couture dress which was all stripes in a horizontal fashion in navy and white, and the other is wearing a sexy evening look that is perfect for the boudoir.
Along with the drop today were a series of print ads shot by Stéphane Sednaoui which feature the JPG couture dress mentioned above with the diet coke in hand and another model wearing the matching outfit to the other respective bottle. The twist is that both models are holding up large portraits of Jean Paul who is obviously flirting with himself.
These print and and the launch of these designer soda bottles go hand in hand with the series of videos featuring puppets and Jean Paul Gaultier as a criminal mastermind breaking into the dolls houses only to style them in his latest collections and make them over in his vision of perfect beauty, sometimes undressing the dolls and flirting with them, and other times dressing the wooden gals in JPG looks that will allow them to perform so well during an audition, that the doll flies off the screen… peculiar and sweet all at the same time.