So Funny! This show was the hardest to get into… how does that make any sense? It’s the cheapest, most mass produced collection. Interesting!
After we finally got into the show (and this is WITH our media passes!) we found our seats and waited for a collection that we were neither excited to see nor able to understand most everyone’s rabid frothing need to be seen in front, second or even third row. I suppose the best recipe to draw a crowd is a crowd, and since I am human I felt a little urge to understand what was going to happen and why the madness.
I kept saying to myself… “This line IS sold in a grocery store right?”
When the show finally started there were whistles and hollers and people actually clapped at the looks as they liked came out! Okay I get that the looks were at times pretty decent but I didn’t see this kind of out-going support for the other designers who actually sewed their collections. Odd.
I took note of the material used in many of the pieces and instead of seeing poly blend sweaters, and ill fitting jackets like I have heard are in the store, I saw beautifully tailored men’s sports jackets and women’s wear that looked more like Ready-To-Wear collections rather than a dress that cost less than a $20 dollar bill… CAD!
‘Wait a second… I’m pretty sure that material is Neoprene… and that is definitely cashmere!’ How can the Joe Fresh line make clothing out of these materials and charge what they do? There are three explanations to this question:
1. Those pieces won’t actually be produced. When I was talking to Jay Manuel regarding his Attitude by Jay Manuel Spring 2012 collection he said that there are many 2nd tier retailers that show a glitzy show but then you can’t find those pieces in the store. So they grab your interest at the show but then don’t produce the expensive stuff. On that note I should say that the Attitude by Jay Manuel collection will have 96% of what was shown on the runway in stores! That’s a great number. I wonder what the Joe Fresh percentage will be?
2. The pieces will be produced but in different materials that look similar. I have heard that lines like the Joe Fresh collection produce their end product so it looks like the runway show but it actually made of melted garbage so as to reduce cost.
3. The pieces are literally sewn by a child in a third world country! How else can they afford the materials or labor? One thing is certain, the collection will NOT be Eco-Friendly.
Finally the icing on the cake! A standing ovation.
Between gagging and getting sick to my ass I made my way out of the tent and back to my hotel room at the Fairmont where I could take a shower and cleanse myself of the horrible experience.
Just a quick note: I have no affliction to Joseph Mimran or Joe Fresh, it was just a perfect target for my rant. My problem is with the state of things in fashion and how when a young budding designer like Adrian Wu creates a line that is all hand made and has taken a great amount of time and energy and risk to portray a vision of fashion, then receives a slanderous review in major news publications and Joe Fresh gets a standing ovation… there is a problem.
People need to step back and remember to support and embrace true artists and individuals who take risks with their designs. To make a difference I suggest investing in local Canadian designers who are starting out like Adrian Wu, Sarah Stevenson, JUMA, or Sid Neigum.