Muhammad Ali for Vuitton Ad Campaign
In a touching new Ad Campaign by Louis Vuitton Mohammed Ali takes to the photo set and poses for the great Franch Luxury goods company. The shots were taken by the talented Annie Leibovitz who usually takes the shots for Louis Vuitton as well as other high end luxury retailers. As you can see in the images the campaign is meant to talk on “Core Values” and show that luxury is only an addition to an already balanced lifestyle.
In the article below by Ella Alexander at Vogue UK, she talks more on the idea of transmission and how that is of great significance to the house.
Vuitton’s New Great:
ELLA ALEXANDER 13, June 2012:
MUHAMMAD ALI is the new face of Louis Vuitton’s latest Core Values campaign, which will appear in the international press from June 15. The three-time world heavyweight boxing champion was photographed with his grandson in his Arizona home by Annie Leibovitz.
[quote]”Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond,” explained Louis Vuitton ceo and chairman Yves Carcelle. “We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”[/quote]
More at Vogue UK