Sarah Burton for McQ Fall 2012 at London Fashion Week
This collection is a real treat to review because it is the first time McQueen has shown its diffusion line on the runway. The McQ brand has always had a cult following but with this intense exposure it is sure to explode and get picked up by more stores internationally; and a larger buy represents more resources to expand and grow the brand.
It helped that the line was as gorgeous as it was interesting. The interesting part was because the floor was covered with fall leaves which was beautiful and complimented the collection perfectly but how did they get there? It isn’t Fall at all… but the eloquent and beautiful creative director Sarah Burton informed all who were interested that the leaves in fact “came from trees…” So there you have it.
The collection took elements ofmilitary dress and combined them with embroidery creating looks that were strong and feminine. Though this was a diffusion line it was crafted with such elegance that it could easily pass for a Ready-to-wear line of most designers. The tulle dresses and skirts full of embroidery and lace appliques were the stuff of red carpets, weddings, and A-list parties.
Never before has the merriment of the McQuen style and the McQ line been so paralleled. On the contrary has been true up until now, which may be why there was no runway show for the McQ collection. Regardless of the reason Sarah Burton has taken a dyeing diffusion line and turned it into an award worthy collection that any retailer and shopper should feel honored to purchase.
Though this collection appears stronger than even and more detailed than in the past it has been noted by Burton that the retail cost will be relatively on par with the McQ price point everyone has grown to love.