Barbie By Moschino
It’s kitchy… I’ll warn you now.
The Moschino Spring 2015 show was literally a Bonanza of Pink-Puffery meets Barbie-Bangarang! And just to clarify I’m not talking all creepy human Barbie… okay moving on. Jeremy Scott was delusional with the organza and let loose on the shimmering textiles with an automatic 36 barrel bedazzling machine gun. A million rounds a minute may make you blind with the sheer sparkle of a billion suns, but… anything that’s in relation to Barbie, is… and should be, that lustrous.
Scott is a genius, I’ve loved him from the first time I saw his ever-cute Addidas collab. Then, last season, came the Moschino collection which showcased the most creative McDonalds collaboration since Jean Paul Gaultier’s costumes for Fifth Element. There is no doubt that Scott has set a new bar for kitchy greatness that has the ability to send the social media world into a tizzy, but how… and I mean HOW, can he match this next season?
Of course the finale gowns are outrageous and over the top, but so much of the collection (though a bit overpriced – $780 for a PVC backpack) that is selling on Moschino.com right now is actually completely wearable and much of it totally unisex. Oversized shirts and jackets sporting the Moschino logo in classic Mattel Barbie font will be all over the streets in a matter of, well… however long it takes to ship the Moschino to your address.
This whole, “from the runway to your home” is really cool. It brings me back to the ‘Fall in August’ article I wrote where I talked about delivery dates and how seasons, in aggressive climates affect sales on the retail level simply because they receive winter coats when it’s hot out and swimwear when it’s minus a zillion. This show now buy now mentality offers the buyer to literally see the collection on the runway and then wear it out that evening, taking instant gratification to the next level.
Thanks Jeremy Scott for making my shopping habit all the more salacious.
I will now leave you with Nicki Minaj playing Barbie on one of my favorite songs Massive Attack: