The scoop is: Tom Ford’s image was used in an ad campaign in a very derogatory way by one Dale Wurfel… A used car salesman from Canada with the slogan “You know you’re not the first. But do you really care?”.
Tom Ford (who will no doubt just let his lawyers deal with this) will be fine, however how do you think this jerk (Dale Wurfel) makes Canada look. Everyone knows Tom is the man and always looks amazing and has a husband(Richard Buckley) of like 100 years(K since 1986). What this ad is really saying is Canada is fashion retarded and uses great people as a tool to sell your crappy wears. My correction, crappy USED wares! Fail!
First of all, you suck Mr.Wurfel not only because you no doubt went on Google and searched “hot guy” and sifted through piles of hunks until you ran into Mr. Ford. At which point you decided to steal the image and print it in your used car campaigns implying that your used cars (unlike) Tom Ford have been “used” before but would you really care? Secondly you are segregating all Canadian fashionistas from international press because you are tainting the view of Canadians for the fashion press.
Oh… But Wait! The treachery and plagiarism didn’t stop there, shameful Dale Wurfel also stole the motto in his ads! The slogan originally came from a BMW ad featuring a hot blond model as well as the full slogan “You know you’re not the first. But do you really care?” So this sham of a Canadian took both a stolen image as well as the entire idea! Double Fail!
My plea is this, Please don’t segregate the rest of us fab Canucks because of this greasy dirt ball – he runs a used Chrysler Dodge Jeep dealership in Strathroy, Ontario… that is really all you need to know. Good luck with you’re life Mr. Wurfel. I know the car business, and if you do indeed own that dirt lot you’ll keep your job but any smart shopper won’t go through you. If you don’t own it, I guarantee you will be fired… and good riddance.